PURism
SIMPLY MORE GOOD PRODUCTS
Normally, this topic is about less rather than more. For us too, because it's about the essentials. It's a small step forwards, back to our tradition. Back then, there was less, but also fewer additives and packaging. We want to return to this form of simplicity and purism, without compromising on flavour or hygiene. Whether yoghurt or cheese, a Bauer product should taste 100% good. And the packaging should also be 100% recyclable in the future. That is what we are working on.