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IT’S QUITE SIMPLE: WITHOUT FARMERS, WE WOULDN’T BE HERE

WITHOUT FARMERS, NO BAUER

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WE NEED EACH OTHER

WITHOUT AGRICULTURE, NO PERSPECTIVES

Agriculture has determined people’s lives at least since the Middle Ages. And it has shaped the landscapes across Europe. Then as now, we have to feed ourselves. But in the meantime, much has changed. Today’s agricultural methods have to take into account both economic and ecological demands. It’s not about the “how much”, but about the “how”: On this, we see eye to eye with our farmers, and that’s why we fit together so well.

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OUR ALPINE FOOTHILLS

REGIONAL IS IDEAL

Being rooted in our home area means one thing above all: appreciating what the region has to offer. All our farmers come from our region, the Alpine foothills. Not only do we share the same home, we also have been working together with many of them for decades. Some of them even live in the same villages as some of our employees. For us, our farmers are no anonymous suppliers, but companions of long standing, and we’ve come to know and appreciate each other. And part of our beautiful home region are people such as the Mayerhofer family and their wonderful farm at Vogtareuth.

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ANIMAL WELFARE

ANIMAL HUSBANDRY WITH AN ATTITUDE

Our farmers are working day in and day out to improve the quality of life and the well-being of their cows. Starting with health, but also extending to letting the animals live an autonomous life, providing them with lots of exercise and change even inside the stable. So the Mayerhofer family cows can decide for themselves when and how often they want to be milked in the automated stand, when to go out to pasture, and when it’s time to get a good cuddle or take a cow shower. Here, too, we’re working hand in hand with our farmers, organising annual trainings and lectures from external institutes on promoting animal welfare.

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FEED FROM MOTHER NATURE

AT HOME IS WHERE IT TASTES BEST

The Mayerhofer family cows agree. That’s why they get fed hay from the farm and self-grown corn. Not only because it tastes better, but because that way you know exactly what’s inside. The hay is made from the grass that’s cut several times per year. Here, too, animal husbandry and land utilisation are in a balanced relationship which takes advantage of naturally growing renewable resources. A sustainable cycle which benefits all and harms no-one.

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A DAY WITH THE MAYERHOFER FAMILY

A LOOK BEHIND THE SCENES

In Vogtareuth, in the county of Rosenheim, there’s the beautiful farm of Hans and Monika Mayerhofer, one of our long-standing farming families. We wanted you to be able to get to know them a bit better, so we accompanied them in their work for a day. And that marks only the beginning of a series of videos in which we want to present you some of our farmers and their farms.

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